Digitalization is changing the way people live, work, and travel, and has opened up new opportunities for tourism businesses to compete in global markets. Digitalization is now the most important engine of innovation, competitiveness and economic growth in the world. The businesses of Kosovo are in a strong position towards digital transformation, and manage to reach global customers and audiences in amazing ways, however they struggle to understand the opportunities and benefits that come from utilizing powerful tools such online sales channels, ERP Software, CRM Systems, etc. They still are heavily reliant to manual processes, lack quality data and their digital channels are in poor conditions, expect for some cases with strong social media channels.
This Brochure is prepared within the project “Digitalization path” funded by the USAID Economic Development, Governance and Enterprise Growth Project, implemented by MASIT (North Macedonia) in partnership with STIKK (Kosovo) and ICT Net (Serbia), available in English.