For the first time, an organized business bridge platform is being established between the ICT sectors of North Macedonia and Greece. On June 4, 2026, in Skopje, the ICT Chamber of Commerce MASIT, in cooperation with the Greek ICT Association SETPE, announces the first-ever “North Macedonia – Greece Digital Bridge & Business ICT Forum”. This forum represents the first organized “business bridge” platform between the ICT sectors of North Macedonia and Greece, aiming to stimulate regional growth, open new markets, and establish direct partnerships between companies from both countries. Event Program The event will open with addresses by high-level government ministers and ambassadors, followed by the official signing of a Memorandum of Cooperation between MASIT and SETPE. The program includes expert presentations on the current state of the ICT sectors in both countries, a plenary overview of digitalization processes across key industries, as well as pre-scheduled B2B meeting sessions. The full event agenda is available at the following link: Download PDF Agenda Registration and Matchmaking Participation in the “Digital Bridge & Business ICT Forum 2026” offers a strategic opportunity for companies from North Macedonia to establish direct contact with more than 20 renowned Greek ICT companies visiting Skopje with the goal of building concrete business partnerships. The forum is designed to encourage not only collaboration within the technology sector, but also cross-industry networking. In addition to the ICT sector, companies from various industries are expected to attend, creating significant opportunities for business process digitalization and direct meetings between local ICT providers and potential clients from other economic sectors. Through the dedicated B2B platform, all participants will be able to efficiently manage their time and arrange pre-scheduled meetings with clearly defined business objectives, both for regional expansion and internal digital transformation. To participate in the forum and maximize the networking potential, registration through our official platform is mandatory. This is the only way to become part of the B2B community and schedule your meetings. Why Register? Be visible: Your registration on the platform serves as your “digital booth” – this is where Greek companies search for their next business partner. Secure your meeting slots: Meetings are time-limited and scheduled on a first-come, first-served basis. Full agenda at your fingertips: By creating a profile, you receive a personalized overview of all activities and sessions. Register now After registering, you will immediately be able to create your company profile and begin searching for partners. Follow platform updates in real time and discover which companies will be participating in the event. Participation Fee The forum is intended for the broader ICT and business community and is open to all interested companies and professionals. The fee for individual participation (1 person) is €70 + VAT, while the delegate package (up to 2 persons) is €110 + VAT. 💡 As part of the benefits of MASIT membership, MASIT member companies are entitled to preferential pricing, with the fee for individual participation set at €30 + VAT, and the delegate package (up to 2 persons) at €50 + VAT. The fee includes full-day access to all sessions, use of the B2B platform, and a networking lunch. Become a Partner of the “Digital Bridge & Business ICT Forum” Your brand can become part of this important regional event. We are open to collaboration with partners seeking additional promotion and visibility during the forum. For more information regarding partnership packages, please contact us. Contact person: Elena Petrushevska – MASIT Executive Office📧 elena.petrushevska@masit.org.mk📞 +389 75 257 095 With a strong focus on tangible benefits and strategic regional expansion, the “Digital Bridge & Business ICT Forum 2026” lays the foundation for long-term economic synergy, proving that true regional tech cooperation starts right here. The Forum is supported by Stopanska Banka AD Skopje. Location: Hotel Holiday INN Skopje We look forward to welcoming you!

MASIT at a meeting with the Ministry of Foreign Affairs The Chamber of Commerce for Information and Communication Technologies – MASIT is embarking on a new chapter and partnership with the Ministry of Foreign Affairs of the Republic of North Macedonia. This partnership aims to provide more intensive and constructive support to the Macedonian ICT sector. The collaboration is focused on enhancing the international visibility of the domestic ICT sector, creating conditions for entering new export markets, and better positioning Macedonian companies in the global economy. Through joint activities, participation in major international fairs, conferences, and business forums, as well as by establishing new channels to connect with the Macedonian diaspora and foreign investors, the initiative is expected to create tangible opportunities for growth and development for MASIT member companies. Within the framework of this collaboration, plans include organizing business delegations and direct meetings with potential partners abroad, preparing modern promotional materials, as well as initiatives to establish representative offices of Macedonian ICT companies in strategic markets. Additionally, initiatives for knowledge and technology transfer will be developed to contribute to enhancing the capacities of domestic companies. MASIT President, Mr. Jordan Dimitrovski, emphasized that the Chamber is strategically focused on providing long-term support and achieving an international breakthrough for companies in this industry, with a clear goal of creating conditions for sustainable growth and entry into new markets through partnerships and strategic initiatives. Minister of Foreign Affairs, Mr. Timcho Mucunski, highlighted that the Ministry is fully available to support the implementation of all future activities and initiatives that will enhance the competitiveness of Macedonian ICT companies and enable their more effective positioning in the global market. Through this partnership, MASIT strengthens its role as an active partner and supporter of its member companies in their internationalization process, contributing to a stronger positioning of the Republic of North Macedonia on the global ICT map.

Common Priorities Set The Board of Directors of MASIT held a productive meeting with the Minister of Digital Transformation, Mr. Stefan Andonovski. The meeting was an excellent opportunity to deepen the collaboration between the Ministry and the Chamber, as well as to align priorities and visions for the further development of the ICT sector in the country. Minister Andonovski extended his sincere congratulations to the newly elected members of the MASIT Board of Directors and the President, emphasizing the importance of continuity and the Chamber’s ongoing work as a relevant and active partner to institutions. “MASIT is a great friend of the Ministry of Digital Transformation, and we will continue that way in the future,” stated the Minister, adding that joint activities will continue with increased intensity in areas such as digitalization, the economic potential of technology, modernization of public and private processes, development and application of artificial intelligence, and strengthening cybersecurity capacities. MASIT highlighted the key priorities of the new leadership – creating conditions for sustainable growth of the ICT industry, improving the business climate, boosting exports and internationalization of domestic ICT companies, and systemic support for digital skills and human capital. Both sides emphasized the importance of close and transparent communication, timely exchange of information, and the initiation of concrete measures and policies that will deliver real results for businesses, institutions, and citizens. The meeting served as confirmation of a joint commitment to building a digitally mature, resilient, and competitive society – a goal that requires collaboration, partnership, and a shared vision. News All news

Organized by the Chamber of Commerce for Information and Communication Technologies – MASIT, on May 28 a specialized working meeting was held on the topic “ICT, Regulation, and Human Capital,” focusing on key challenges faced by the ICT sector in terms of regulation, human capital, and technological changes. The event brought together relevant representatives from institutions, the business sector, and academia. The first panel discussion featured Mr. Gjoko Velkovski, Deputy Minister for Social Policy, Demography and Youth, Mr. Lazar Jovevski, university professor and advisor to the Prime Minister on labor and social policy, Mr. Mladen Frchkoski, Head of the Labor Market Department at the Ministry of Economy and Labor, and Mr. Jordan Dimitrovski, President of MASIT, who in his address emphasized that the Chamber remains a strong advocate for the interests of the ICT industry and will intensify efforts to create a fair, predictable, and modern regulatory framework that supports digital transformation and the development of human capital as a key ICT sector resource. The legal aspect of the current regulations and the challenges faced by ICT companies were thoroughly addressed by Mr. Jovan Najdenovski — lawyer and long-time legal representative of MASIT. We are especially pleased that attendees had the opportunity to hear first-hand about the complexity of the everyday legal challenges ICT companies face. Professional insights and practical experiences were also shared by Ms. Nevena Meshko from Mak System, Ms. Ana Zakovska from ITLabs, and Ms. Dina Ivanovic from Prohiad SEE, each with significant roles in human resources, labor relations, and legal regulation within their companies. The discussion was enriched with valuable perspectives from other sectors as well, thanks to Ms. Kristina Spiroska from Halkbank, Mr. Slavko Sazdovski from Triglav Life Insurance, and Mr. Dejan Pavleski from Semos, who shared their practical experiences from the banking and insurance industries. Among the key topics discussed were the application of the Labor Law in the context of flexible work models, the legal and practical implications of automation and artificial intelligence, digitization of HR processes, and the need for new internal regulations related to working from home or abroad — i.e., remote work. The closing segment highlighted specific conclusions and recommendations for further action. One of the key outcomes of the event was the initiative to form a MASIT working group to propose amendments to the Labor Law in line with the ICT industry’s specific needs. It was also proposed to organize thematic roundtables including all relevant stakeholders — institutions, companies, and experts — to align regulation with current conditions and needs. The event was held at Halkbank‘s premises, a patron partner of MASIT, whose support and hospitality were essential for the successful organization of the meeting. MASIT remains committed to improving the business environment for ICT companies and advocating for industry interests during the creation and adaptation of the legal framework. Through collaboration, expertise, and an integrated approach, MASIT will continue leading the dialogue for a better future for the ICT sector in Macedonia. Новости Сите новости

Employment Relations in the ICT Sector: Legislation, Technological Challenges, and Workforce Management MASIT Organizes a Specialized Workshop on Employment Relations in the ICT Sector: Legislation, Technological Challenges, and Workforce Management MASIT is organizing a specialized workshop dedicated to the current challenges related to the application of the Employment Relations Act (ERA) in the ICT industry. The event will take place at the premises of our patron partner, Halkbank – Directorate 2, where a productive discussion will be opened with relevant representatives from institutions, university professors, and the business community. Key objectives of the workshop include: Analyzing the practical application of the ERA in the context of the ICT industry; Opening a dialogue on challenges related to workforce turnover as a result of automation and artificial intelligence; Sharing best practices for digitalized HR processes; Initiating a discussion on the need for a sectoral approach in regulating employment relations in ICT. The program includes: Panel discussions with representatives from the Government, legal experts, university professors, HR professionals, and ICT companies; Discussions on the most relevant provisions of the ERA affecting the ICT sector; Topics on employment contracts, remote work, bonuses, and leave policies; Legal aspects related to “technological redundancies” and the use of AI in companies; Practical examples of digitalized HR practices; Joint proposals for initiatives and potential legislative amendments in the context of the ICT industry. We anticipate significant participation from MASIT members, fostering a constructive exchange of experiences and proposals for improving regulations in line with the realities of the ICT labor market. Agenda 📍 Location: Halkbank🗓️ Date and Time: 28.05.2025, 09:00 – 13:00  The event is supported by HALKBANK AD as MASIT’s Patron Partner and is free of charge for the Chamber’s members. Новости Сите новости

A new executive board has been appointed for the 2025–2028 term The Chamber of Commerce for Information and Communication Technologies – MASIT, Skopje, held its 19th regular Annual General Assembly on May 8, 2025, at the Alexander Palace Hotel, during which the new leadership of the Chamber was elected for the 2025–2028 mandate. At the regular General Assembly, Ilija Gospodinov from Endava was elected as the new President of the MASIT Assembly. Additionally, new members of the Management Board, Supervisory Board, and Court of Honor of the Chamber were elected. Members of the MASIT Management Board: Jordan Dimitrovski, Aitonix – President of MASIT Blagoj Hristov, Makedonski Telekom Dragan Chepujnoski, A1 Macedonia Damjan Manchevski, MAK-System Sofche Jovanovska, Scale Focus Vesna Ivanoska, Avenga Academy Kostandina Pareska Medarski, Valtech Filip Petrovski, Data Masters Zoran Lazarevski, Ultra Members of the MASIT Supervisory Board: Goran Mitev, Edusoft Mile Stoilovski, Bransys Marijana Andrić, Marand Members of the MASIT Court of Honor: Dashmir Istrefi, Hoyo Tech Sasho Jovanovski, Datalab Jana Damevska, Infigo На конститутивната седница на Управниот одбор на МАСИТ, која се одржа на 15ти мај 2025 година, г. Јордан Димитровски, експерт за развој на бизнис, сопственик и генерален директор на компанијата „Аитоникс“ беше избран за Претседател на Управниот одбор на МАСИТ за мандатниот период 2025–2028. Компанијата Аитоникс е високо етаблирана и добро позната во ИКТ индустријата, а оваа година одбележува 25 години успешно работење во Македонија. Веруваме дека изборот на г. Димитровски носи нова енергија, фокус на конкретни резултати и посветеност на јакнењето на улогата на ИКТ секторот во националниот развој.At the inaugural session of the MASIT Management Board, held on May 15, 2025, Mr. Jordan Dimitrovski, business development expert and owner and CEO of Aitonix, was elected President of the MASIT Management Board for the 2025–2028 mandate. Aitonix is a highly established and well-known company in the ICT industry, celebrating 25 years of successful operation in North Macedonia this year. We believe that the election of Mr. Dimitrovski brings new energy, a focus on concrete results, and a strong commitment to strengthening the role of the ICT sector in national development. In accordance with the latest amendments to the MASIT Statute, the role of President of the Management Board also serves as the President of the Chamber, including the responsibilities of the official representative of the Chamber before institutions, partners, and the public. This positions the role as key to the future leadership and representation of MASIT. We look forward to a period marked by enhanced collaboration among members, a proactive role of the Chamber in policy-making, and concrete steps toward the digital transformation and internationalization of Macedonian ICT companies. We congratulate the new President, Mr. Dimitrovski, and wish him a successful, dynamic, and inspiring mandate! Новости Сите новости

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ПроКредит бизнис академијата е проект со кој нашиот Патрон партнер ПроКредит Банка овозможува нефинансиска поддршка на локалните бизниси преку бесплатна професионална едукација за сопствениците/управителите на мали и микро претпријатија коишто имаат амбиција за раст и развој. Програмата е структурирана од пет клучни модули, кои ќе се реализираат во соработка со експерти од Alphabet Group, консултантска компанија со долгогодишно искуство во развојот на малите бизниси. Темите што ќе се обработуваат се: ✔ Интерно претприемништво ✔ Комуникациски вештини и “Growth mindset” ✔ Разбирање на финансиски концепти ✔ Дигитална трансформација ✔ Продажба за мали бизниси   📅 Период на реализација: Април – Октомври 2025 (секој модул е еднодневна работилница) 📍 Локација: Скопје, Централна Управа на ПроКредит Банка 🎯 Кој може да учествува? Сопственици и управители на микро и мали бизниси со најмалку една година оперативно искуство 🆓 Учество: Бесплатно, со лимитиран број на места. Во процесот на селекција на учесниците, Банката ќе направи квалитативна анализа на апликациите и ќе го земе предвид диверзитетот на групата од аспект на индустрија, степен на развој на бизнисот, пол и возраст. ⏳ Аплицирајте до 30 март 2025 и станете дел од мрежата на мотивирани претприемачи кои се подготвени за следниот чекор во својот развој. Дознајте повеќе и пријавете се на следниот линк. Новости Сите новости

The Second Day of MASIT’s 19th Annual Conference Successfully Took Place On October 30, 2024, we held the second event within the framework of MASIT’s Annual Conference, focusing on the application of the latest technologies in healthcare. The event attracted over 250 guests, including numerous experts from the ICT industry, the healthcare sector, doctors, surgeons, pharmacists, and representatives from various other sectors. The opening remarks were delivered by Mr. Ilija Gospodinov, President of the MASIT Management Board, and Mr. Jovan Najdenovski from Najdenovski Law Office, who also served as co-organizer of the second day of the conference. We had the great honor of listening to the presentation of our honorary guest, Mr. Sam Atalah, Professor of Surgery at the University of Central Florida College of Medicine (Orlando, Florida, USA), Director of Colorectal Surgery at HCA Oviedo Medical Center, and Vice-Chair of the Department of Colorectal Surgery at AdventHealth (Orlando). This was followed by a presentation from Mr. Ognen Plavevski, Chief Technology Officer and co-founder of 3DLoom, and Dr. Stefan Arsenkov, Specialist in Abdominal Surgery, co-founder and Medical Director of 3DLoom, who provided insights into their work and the role of artificial intelligence and 3D printing in surgical practice. They provided an in-depth overview of how artificial intelligence and 3D printing are transforming medical imaging into customized surgical tools, specialized orthoses, and detailed anatomical replicas to enhance patient care and promote more effective recovery. The next presentation was delivered by Dr. Anela Tosevska, a bioinformatics scientist at the Medical University of Vienna, on the topic “From Code to Cure: How Artificial Intelligence is Revolutionizing Genetics for Personalized Medicine.” As an honorary guest speaker, she demonstrated how AI technologies are transforming the approach to genetics, enabling precise and personalized treatment for each patient. Next, we had the honor of hearing from Prof. Dr. Maja Simonoska Crcarevska, Full Professor and Head of the Institute of Pharmaceutical Technology at the Faculty of Pharmacy, Ss. Cyril and Methodius University – Skopje, Prof. Dr. Zorica Naumovska, Associate Professor and Head of the National Pharmacoinformatics Center (NPIC) at the Institute of Pharmaceutical Chemistry, and Assistant Evgenija Mihajlovska, Specialist in Clinical Pharmacy from the same Institute. Their presentation, “The Use of AI in Drug Research, Development, and Production, Utilizing Big Data Analyses for Drug Effects and Applications, and the Development of Personalized Therapies,” sparked a dynamic discussion that revealed the latest trends and innovations in this advanced domain of medicine and pharmacy. We then continued with a presentation by Assoc. Prof. Dr. Goran Spirov, Specialist in Radiology and Nuclear Medicine, and M.Sc. Sasho Nikolovski, Specialist in Medical Nuclear Physics, professionals from the University Institute for Positron Emission Tomography – PET Center. Their topic, “Radiomics in PET/CT: The Power of Medical Imaging,” focused on how radiomics unlocks the potential of PET/CT technology for better understanding and precise diagnosis in medicine. Next at the conference, we had the opportunity to hear from Prof. Dr. Anis Sefidanis, Professor at the Faculty of Machine Intelligence and Robotics at the University of Information Science and Technology “St. Paul the Apostle” – Ohrid, and founder of the Center for Research and Development of Exponential Technologies “SEFIDANIS.” His presentation, “Artificial Intelligence and Transhumanism: How to Redefine Human Potential?”, prompted us to reflect on the future of technology and its interaction with human capabilities. On the topic “Artificial Intelligence in Dentistry – The Future of Prosthetics, Surgical Procedures, and Preventive Care,” we followed presentations by leading doctors from this field in our country. Dr. Aleksandar Iliev, Specialist in Maxillofacial Surgery, revealed how modern technologies for 3D visualization and printing are applied in craniofacial surgery, opening new perspectives for improving surgical procedures and patient care. Assoc. Prof. Dr. Elena Petrova, Specialist Orthodontist at the Clinic for Orthodontics and educator of specialists at Ss. Cyril and Methodius University (UKIM) and University “Goce Delčev” (UGD), spoke on “The Role of Artificial Intelligence in Modern Orthodontic Practice,” highlighting how AI technologies are transforming approaches to diagnosis and treatment in orthodontics. We continued with another productive panel discussion on the topic “ICT and AI – Current Technologies and Development Trends, Available Tools, and Innovative Solutions for the Future.” The focus of this discussion was on the latest innovations and practices in the ICT industry related to the healthcare sector, featuring Dr. Stojan Nikolić, MSc, Business Development Consultant and Co-founder of Moderm, a healthcare marketing agency; Mr. Marjan Nikolovski, Founder and CEO of EMIT Knowledge; Mr. Siniša Jović, Biomedical Engineer at Proxiad SEE; and Mr. Tomche Delev, Lead Software Engineer and Head of Development at Sorsix. At the end of this productive day, we had the honor of hearing Ms. Aleksandra Manolcheva from EIT Community RIS Hub, who delivered a presentation on “HealthTech Global Trends and EIT Health Opportunities for the Macedonian Ecosystem.” In her presentation, Ms. Manolcheva highlighted the importance of global trends in health technology and how they influence the development of the local sector. She presented the opportunities that EIT Health offers to Macedonian enterprises and innovators, including support for startups and research and development initiatives. Her presentation was inspiring and sparked significant interest among participants, pointing to the potential for advancing the healthcare ecosystem in our country. MASIT and Najdenovski Law Office extend their sincere gratitude to all supporters, sponsors, and patron partners of the Chamber. Thanks to their support, the conference was not only successful but also filled with meaningful discussions, new ideas, and partnerships that will contribute to the growth of our industry. The photo gallery from the second day of the conference can be found on our Facebook page in the album, available at the following link.

Over two days, we discussed artificial intelligence versus the workforce, as well as its applications in healthcare. On October 29–30, 2024, the Chamber of Commerce for Information and Communication Technologies – MASIT held its 19th traditional annual conference. Two days filled with top speakers, panelists, discussions, a diverse audience, and extensive networking. October 29, 2024 – “Artificial Intelligence vs. the Workforce – From Adaptation to Innovation” The first day of the conference, October 29, was dedicated to the controversial issue of balancing artificial intelligence (AI) with the traditional workforce. Through a series of panel discussions and presentations, attendees had the opportunity to hear experiences and insights from renowned speakers and panelists across various industries. Topics included the application of AI in business, the job roles most affected by automation, and ways in which companies, managers, and employees can adapt and leverage AI as a tool for innovation. The conference was opened by Ms. Aneta Pesheva, President of the MASIT Assembly, Mr. Stefan Andonovski, Minister of Digital Transformation, and Mr. Timothy Ong, Director of the USAID Office for Economic Growth. Vector 8 was one of the official supporters of the first day, enabling us to hear from top professionals as the main honorary speakers. Christoph Tomen and Katherine F. Simon emphasized the collaboration between humans and machines, talent education, and adaptation as key points for the effective application of artificial intelligence. The first panel session of the conference was dedicated to public-private dialogue. We had distinguished speakers who attracted significant attention during the discussion, which was moderated by Ms. Vesna Ivanoska, Director of Qinshift Academy and Vice President of the MASIT Management Board. The panel featured Prof. Dr. Vesna Janevska, Minister of Education and Science; Mr. Radoslav Nastasijević Vardziski, Deputy Minister of Digital Transformation; Mr. Ilija Gospodinov, President of the MASIT Management Board; and Mr. Nebojša Mojsoski, Director of USAID’s Youth Actively Create Opportunities (YACO) initiative. Attendees had the opportunity to hear them discuss ways to enhance mechanisms that create value for society through such partnerships. Prof. Dr. Anis Sefidanis, a renowned innovator and creator of the first humanoid robot in the region, left a strong impression on the audience with his presentation. Additionally, during the panel session “AI: Threat or Opportunity for Jobs?”, moderated by Ms. Dina Ivanović, Site and Recruitment Lead at Proxiad SEE, we discussed the advantages that artificial intelligence brings to the labor market and which job roles are most at risk. Professionals in the field also provided guidance on which skills should be a focus for future students and which tools are currently most used in IT companies. This session featured representatives from this year’s silver sponsors, including: Ms. Verica Jakimovska, Master in Human Resource Management, specialized in new HR strategies, Coordinator of the employment platform www.esi.mk, and initiator and manager of ESI; Ms. Elena Dimovska, Master and Microsoft Certified Trainer and Certnexus Authorized Instructor, working at Semos Education; Mr. Simon Petkov, Master in Computer Science and Chief Systems Architect at Scalefocus. Education was one of the recurring themes throughout the conference day. On the topic of bridging the skills gap – training the workforce of the future, we hosted an expert panel with experienced and distinguished speakers: Mr. Nikola Zhivkov, Head of Development at Qinshift; Dr. Igor Trajkovski, Founder of Time.mk, Professor and Researcher; Dr. Miodrag Cekić, Lead Technical Consultant for CSE/R&D at IWConnect. This session was sponsored by this year’s Gold Sponsor of the conference – Qinshift Academy. The conference also featured a discussion on another very important topic: “AI-Enhanced Management – Redefining Managerial Roles.” This panel session was moderated by Mr. Damjan Manchevski, Director of Strategic Accounts and General Manager for the Balkans at MAK-SYSTEM International Group. The panel included: M.Sc. Sofche Jovanovska, General Manager at ScaleFocus; Mr. Goran Petrevski, Sales Director at ASEE Group; Mr. Filip Petrovski, CEO and Data Architect at Data Masters. We had the opportunity to engage in a productive discussion on the managerial aspects of artificial intelligence, with a particular focus on redefining managerial roles in the context of modern technologies. The panelists discussed how AI can transform traditional management practices, improve decision-making efficiency, and enable innovative approaches to managing teams and resources. The discussion included practical examples, analyzing the advantages and challenges arising from the integration of artificial intelligence into management. Participants actively shared ideas on how technology can influence the future development of management and new strategies in the field. The discussion proved to be particularly dynamic and valuable for all attendees. The panel “AI-Driven Innovations – Shifting Beyond Traditional Business Models”, moderated by Mr. Goran Damovski, Team Leader of the Swiss Program for Enhanced Market Employability, focused on the practical application of expertise and knowledge, as well as the regional perspective and use of artificial intelligence in agribusiness and tourism. This program enabled a comprehensive regional overview. The leading Research and Development Institute for Information Technologies in Biosystems and a pioneer in the digital transformation of agriculture, BioSense Serbia, represented by Ms. Milica Trajkovic, Head of the Business Innovation and Development Department, highlighted the implementation of the Land Parcel Identification System (LPIS) in Serbia. Ms. Trajkovic emphasized that:“By collecting field data and using artificial intelligence with 99% accuracy for LPIS, Serbia now has a reference database for its agricultural parcels. This allows the identification of all arable land contained in the reference parcels and makes it easy to calculate the maximum arable area.” Mr. Milan Banić, Associate Professor at the University of Niš Faculty of Mechanical Engineering, presented AgAR – an Agricultural Autonomous Robot. Equipped with remote control software, pre-defined path movement, and autonomous navigation with obstacle-avoidance sensors, AgAR is an ideal agricultural tool.“The AI-based AgAR robot is a joint project between an ICT company and a technical faculty. It is an excellent model demonstrating how academia and industry can collaborate effectively,” Mr. Banić noted. He emphasized that AgAR aims to increase agricultural production and reduce operational costs, targeting medium and large producers. However, he also highlighted the challenge of convincing farmers to adopt